Luxembourg – Philippe Schaus presents the Chandon Garden Spritz – LUXE.TV

As soon as the sun shines its first rays, We are relaxing on the terraces and
dreaming of cocktails that taste of summer… There’s a new kid on the block of competitors of Spritz And other variations of bittersweet and sparkling drinks: The Chandon Garden Spritz! Chandon, one of the brands of the 
Moët Hennessy group, Is masterfully managed by a
Luxembourger, Philippe Schaus. Moët Hennessy in a few figures is more
than 200 million bottles sold worldwide, It’s 78,000 employees and
6 billion euros in turnover. A turnover, which represents nearly 10% of that of LVMH And it is 25 brands which are distributed throughout the world, I.e. 25% of the champagne sold: From Moët & Chandon to Dom Pérignon and Ruinart, Via Veuve Clicquot, Krug and
of course Hennessy cognac. These are the figures presented 
to us by Philippe Schaus,   CEO of Moët Hennessy, during 
one of his visits to Luxembourg.  The group’s secret recipes for sparkling 
success is a clever cocktail… You know first of all the main lever is the 
quality of the product and we work on that every day,  We continue to improve it even more and even more. After that, there is innovation,
we release new products, We release new expressions. And it’s obviously marketing too: That is to say, creating great events,
working on all brand media, Doing campaigns with artists,
partnerships with artists. For example, Veuve Clicquot’s partnershipwith Kusama, So it’s a whole lot of things. But it’s a daily job that aims for one thing,
above all, it’s the desirability of our brands. Among the partnerships, there are 
collaborations with mega stars… I think it’s all about balance. So 
first of all, we communicate with…   We work with stars, with influencers, but we 
also communicate a lot about the product itself,   About its quality, about… the know-how. Then, 
we have partnerships with exceptional stars,   Like Lady Gaga with Dom Pérignon. I mean, she’s a 
star who has a lot of elegance, who represents a   Great cultural side. I’m also thinking of the 
partnership with Jay-z on Armand de Brignac,   I mean, it’s partnerships with exceptional 
people, who for many people on the planet,  

Represent something aspirational, luxurious, 
… something chic. And after the influencers,   We try to choose people well. So I would say 
that afterwards, we can always have situations   That are out of control, but in most cases, 
we still have partnerships with people who are   Completely aligned with our sense of elegance, 
our sense of luxury, our sense of quality. One group but many brands and just 
as many different personalities. For us, what is very important is that each 
brand with us is a house. When I say house, that is to say
that there is a house president, For example, Veuve Clicquot or
Glenmorangie, our whiskey, Or Belvédère vodka, these are all houses, 
or Moët & Chandon. Behind the house, there is the president of the house, There is a marketing team 
and the house will develop its brand, Its product, independently of the other houses, Because it is absolutely vital that
the personality of each house be preserved, And developed and not diluted
in the personality of other houses. A little innovation now for any summer period, Fresh and fashionable bubbles
with the Chandon Garden Spritz! A sparkling wine as only the house 
knows how to make them, With a special twist: an orange liqueur
made from local Argentine oranges, Herbs and spices, without 
artificial flavours or colours. So Chandon Garden Spritz is a truly exceptional
and special product for Moët Hennessy. First, you should know that the Chandon brand
was created 60 years ago By one of the great bosses of Moët & Chandon, Who wanted to export Champagne know-how 
to exceptional terroirs outside Europe.   And so he created this brand, Chandon 
in Argentina, he created it in Brazil,   In the United States, in California, in 
Australia and then later in China and in India. In all these entities that were created, Land was purchased and winemaking units
were created to create high quality sparkling wines. Chandon, the Chandon bottle that you have in front of you, It’s even the most spectacular evolution of all that, Since at some point, a few years ago, Our teams at Chandon Argentina
had the idea of ​​using oranges, Which do not grow far from Mendoza,
where our vineyards are located, To create an orange liqueur that they added to the champagne, Well, rather to the brut sparkling 
wine, at the time of disgorging.

And so, it finally creates what today 
we would call a ready-to-drink cocktail. And so, this product today combines the Champagne 
know-how imported into Argentina By the Chandon house, with a local product which is orange To make something that we called Garden Spritz, Because it is similar to a certain
Spritz found on the market, But with a rather notable difference,
in that it is a completely natural product. Since it is without artificial colouring or flavouring. And there is less sugar in this product than 
is found in comparable products on the market. So there you have it, it’s a product that is 
completely… which fits into the idea of ​​luxury, It’s a product that is nevertheless relatively accessible Since a bottle of Chandon Garden Spritz
sells for around €20 at a wine shop Or at a wines and spirits point of sale. So it remains accessible,
it is accessible luxury, But it remains a luxury, because it is a product
that is truly superior in terms of its taste In relation to the experience it can give us. For Moët Hennessy and many luxury brands today, The definition of luxury is above all to live an experience We don’t sell products, we sell experiences. We develop experiences. Moreover, the leitmotif or the mission of Moët Hennessy Is to create and develop experiences for the consumer. And so, in these experiences,
we use the codes of luxury, In relation to the story that
we are going to tell about the product, In relation to the excellence 
of the product that we will want to achieve And always exceed, and in relation to how we market it. So, we’re going to draw inspiration from luxury codes For products that are sometimes very, 
very high priced products And sometimes like with Chandon Garden Spritz, A product that is quite accessible
to a large, quite broad population, Which can range from, let’s say,
20 years old to 80 years old. There really is no limit. For the brands of the group, sustainable 
development has become the new challenge.   It’s unthinkable not to get involved. Obviously, we have for example in everything 
concerning sustainable development,  

We have this focus on living soils 
and we make… It’s not communication,   That is to say we even communicate 
relatively little. But on the other hand,   We have for example decided to create corridors 
of biodiversity at Ruinart in Champagne We will have decided to create… to abandon 
a large part of our cardboard and sometimes   Plastic over-packaging. We have decided 
to invest in research and development to   Improve our climate impact and all that we can 
do in terms of biodiversity and soil health,   All of these are very concrete measures 
that cost money, that we have implemented,   And I think that we will have to be judged by 
the results that we will bring and today we   Are doing everything we can to bring convincing 
results, in terms of climate impact, in terms   Of impact on biodiversity, in terms of impact in 
general on our environment, and here we are and   We try to communicate as little as possible, but 
above all to be concrete and above all to act. An adaptation to the climate crisis 
which very much resembles the attitude,   In the face of difficulties, of Philippe 
Schaus’ country of origin, Luxembourg… What makes me proud to be Luxembourgish is the 
multicultural aspect. The opening to the outside.   We were educated from the start to a general 
openness to different cultures. And that today,   I think Luxembourgers have it in their guts. I 
think I have it in mine too and it makes me proud.   The Luxembourgers are doing an admirable 
job in the management of this small country.   They knew how to overcome all the 
crises that the country has encountered.   The crisis in the steel industry, 
the crisis in the banking world,   And other crises, and always with great agility 
and a great ability to adapt to new situations   And to create the environment that allowed 
them to succeed in constantly changing   Geopolitical and economic contexts. And so I’m 
very proud of Luxembourgers, even if I didn’t   Contribute much to that success, but I’m very 
proud of them for having managed to do all that.